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File List
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00 Introduction/73287_00_01_MM01_welcome.mov 15.65 MB
00 Introduction/73287_00_02_LA11_getmost.mov 17.63 MB
01 Getting to Know AdWords/73287_01_01_LA11_onlineads.mov 35.97 MB
01 Getting to Know AdWords/73287_01_02_LA11_PayPerClick.mov 37.09 MB
01 Getting to Know AdWords/73287_01_03_LA11_Benefits.mov 44.36 MB
01 Getting to Know AdWords/73287_01_04_LA11_AdTypes.mov 58.87 MB
01 Getting to Know AdWords/73287_01_05_LA11_Terms.mov 70.37 MB
01 Getting to Know AdWords/73287_01_06_LA11_requirements.mov 50.31 MB
02 Getting Started/73287_02_01_LA11_whereshow.mov 60.59 MB
02 Getting Started/73287_02_02_LA11_adwstructure.mov 29.72 MB
02 Getting Started/73287_02_03_SC11_createaccount.mov 3.6 MB
02 Getting Started/73287_02_04_SC11_billoptions.mov 4.58 MB
03 Navigating the AdWords Interface/73287_03_01_SC11_overviewInterface.mov 7.74 MB
03 Navigating the AdWords Interface/73287_03_02_SC11_billingacct.mov 4.3 MB
03 Navigating the AdWords Interface/73287_03_03_SC11_UpdatedBilling.mov 2.22 MB
04 Starting Your First Campaign/73287_04_01_LA11_orgcampaign.mov 62.22 MB
04 Starting Your First Campaign/73287_04_02_SC11_campaignTab.mov 13.45 MB
04 Starting Your First Campaign/73287_04_03_SC11_createcamp.mov 7.53 MB
05 Customizing Your Campaign Settings/73287_05_01_SC11_targetloclang.mov 10.39 MB
05 Customizing Your Campaign Settings/73287_05_02_SC11_targetnetB.mov 8.58 MB
05 Customizing Your Campaign Settings/73287_05_03_SC11_bidoptions.mov 10.03 MB
05 Customizing Your Campaign Settings/73287_05_04_SC11_positpref.mov 2.4 MB
05 Customizing Your Campaign Settings/73287_05_05_SC11_buslocation.mov 4.58 MB
05 Customizing Your Campaign Settings/73287_05_06_SC11_merchantcenter.mov 4.82 MB
05 Customizing Your Campaign Settings/73287_05_07_SC11_extenfestures.mov 6.93 MB
05 Customizing Your Campaign Settings/73287_05_08_SC11_setdates.mov 6.6 MB
05 Customizing Your Campaign Settings/73287_05_09_SC11_deliveryoptions.mov 5.21 MB
05 Customizing Your Campaign Settings/73287_05_10_SC11_demobidding.mov 4.19 MB
06 Creating Your First Ad Group/73287_06_01_MM11_adgroups.mov 46.15 MB
06 Creating Your First Ad Group/73287_06_02_SC11_textads.mov 5.95 MB
06 Creating Your First Ad Group/73287_06_03_SC11_displayAds.mov 10.08 MB
06 Creating Your First Ad Group/73287_06_04_SC11_mobileads.mov 5.2 MB
06 Creating Your First Ad Group/73287_06_05_SC11_addingKeywords.mov 6.73 MB
06 Creating Your First Ad Group/73287_06_06_SC11_bidlevel.mov 9.23 MB
07 Optimizing Your Ads/73287_07_01_LA11_textrules.mov 83.3 MB
07 Optimizing Your Ads/73287_07_01_LA11_tutrules.mov 97.38 KB
07 Optimizing Your Ads/73287_07_02_LA11_imgrules.mov 19.24 MB
07 Optimizing Your Ads/73287_07_03_LA11_writegreat.mov 62.87 MB
07 Optimizing Your Ads/73287_07_04_LA11_useDKI.mov 55.27 MB
07 Optimizing Your Ads/73287_07_05_MM11_splittest.mov 50.68 MB
08 Researching Keywords/73287_08_01_LA11_keysearch.mov 38.97 MB
08 Researching Keywords/73287_08_02_LA11_keymatchtype.mov 69 MB
08 Researching Keywords/73287_08_03_MM11_negative.mov 47.39 MB
08 Researching Keywords/73287_08_04_LA11_evalkeyword.mov 78.41 MB
08 Researching Keywords/73287_08_05_SC11_adwkeytool.mov 16.29 MB
08 Researching Keywords/73287_08_06_LA11_createadgroups.mov 49.19 MB
09 Understanding the Auction and Quality Score/73287_09_01_LA11_adwordsauction.mov 63.85 MB
09 Understanding the Auction and Quality Score/73287_09_02_LA11_quality.mov 53.42 MB
09 Understanding the Auction and Quality Score/73287_09_03_SC11_qualissues.mov 5.1 MB
09 Understanding the Auction and Quality Score/73287_09_04_LA11_addquality.mov 79.85 MB
10 Using the Google Display Network/73287_10_01_LA11_displaynet.mov 44.34 MB
10 Using the Google Display Network/73287_10_02_SC11_evalperfgdn.mov 5.22 MB
10 Using the Google Display Network/73287_10_03_SC11_targetcamp.mov 7.16 MB
10 Using the Google Display Network/73287_10_04_LA11_CPMBidding.mov 38.71 MB
10 Using the Google Display Network/73287_10_05_SC11_catexclusion.mov 9.01 MB
10 Using the Google Display Network/73287_10_06_SC11_remarketing.mov 10.23 MB
11 Tracking Ad Performance/73287_11_01_LA11_Conversiontypes.mov 29.14 MB
11 Tracking Ad Performance/73287_11_02_LA11_convtracking.mov 33.68 MB
11 Tracking Ad Performance/73287_11_03_SC11_convtrackcode.mov 6.45 MB
11 Tracking Ad Performance/73287_11_04_SC11_adwreports.mov 7.77 MB
11 Tracking Ad Performance/73287_11_05_MM11_analytics.mov 40.37 MB
11 Tracking Ad Performance/73287_11_06_SC11_analyticsgoals.mov 6.02 MB
12 Understanding Landing Pages/73287_12_01_LA11_Nobackbutton.mov 38.46 MB
12 Understanding Landing Pages/73287_12_02_LA11_landingpage.mov 35.4 MB
12 Understanding Landing Pages/73287_12_03_LA11_optimizer.mov 34.17 MB
13 Optimizing for Traffic/73287_13_01_LA11_marketshare.mov 32.2 MB
13 Optimizing for Traffic/73287_13_02_SC11_trafficesttool.mov 5.82 MB
13 Optimizing for Traffic/73287_13_03_LA11_keywords.mov 48.61 MB
13 Optimizing for Traffic/73287_13_04_MM11_moreclicks.mov 55.17 MB
14 Optimizing for Conversions/73287_14_01_LA11_measureROI.mov 56.16 MB
14 Optimizing for Conversions/73287_14_02_SC11_maxonconversions.mov 12.96 MB
15 Working Offline with AdWords Editor/73287_15_01_MM11_adweditor.mov 34.81 MB
15 Working Offline with AdWords Editor/73287_15_02_SC11_usingEditor.mov 21.75 MB
16 Troubleshooting/73287_16_01_SC11_diagnostic.mov 3.15 MB
16 Troubleshooting/73287_16_02_MM11_keyproblems.mov 52.79 MB
17 Conclusion/73287_17_01_LA11_goodbye.mov 22.59 MB
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