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File List
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00. Introduction/00_01 - Welcome.mp4 17.62 MB
00. Introduction/00_02 - What is online marketing.mp4 13.98 MB
01. Digital Marketing Strategy/01_01 - The importance of defining three strategies.mp4 13.14 MB
01. Digital Marketing Strategy/01_02 - Building a business strategy.mp4 13.73 MB
01. Digital Marketing Strategy/01_03 - Building a brand strategy.mp4 25.1 MB
01. Digital Marketing Strategy/01_04 - Building a marketing strategy.mp4 15.49 MB
02. Exploring Digital Marketing/02_01 - Definitions and terminology.mp4 14.25 MB
02. Exploring Digital Marketing/02_02 - Components of digital marketing.mp4 14.18 MB
02. Exploring Digital Marketing/02_03 - The digital marketing landscape.mp4 18.28 MB
03. Starting with the Website/03_01 - What makes a website effective.mp4 36.16 MB
03. Starting with the Website/03_02 - Choosing a domain name.mp4 25.28 MB
03. Starting with the Website/03_03 - Selecting a designer or developer.mp4 37.84 MB
03. Starting with the Website/03_04 - Building a site yourself.mp4 23.41 MB
03. Starting with the Website/03_05 - Making your website convert.mp4 27.46 MB
03. Starting with the Website/03_06 - Creating engaging web copy.mp4 24.7 MB
03. Starting with the Website/03_07 - Choosing responsive design.mp4 13.52 MB
03. Starting with the Website/03_08 - Installing Google Tag Manager.mp4 27.12 MB
04. Foundations of Analytics/04_01 - Introduction to measuring data.mp4 17.71 MB
04. Foundations of Analytics/04_02 - How online analytics work.mp4 22.98 MB
04. Foundations of Analytics/04_03 - Using goal tracking.mp4 18.47 MB
04. Foundations of Analytics/04_04 - Looking at a conversion funnel.mp4 15.54 MB
04. Foundations of Analytics/04_05 - Defining your key performance indicators (KPIs).mp4 16.74 MB
04. Foundations of Analytics/04_06 - Looking at attribution models.mp4 21.52 MB
05. Search Engine Optimization/05_01 - How SEO works.mp4 14.28 MB
05. Search Engine Optimization/05_02 - Essential optimization techniques.mp4 22.88 MB
05. Search Engine Optimization/05_03 - Conducting keyword research.mp4 27.45 MB
05. Search Engine Optimization/05_04 - Crafting a content strategy.mp4 13.47 MB
05. Search Engine Optimization/05_05 - Leveraging local SEO.mp4 11.74 MB
05. Search Engine Optimization/05_06 - Choosing to hire a professional.mp4 37.05 MB
06. Search and Display Marketing/06_01 - Introduction to search and display.mp4 13.28 MB
06. Search and Display Marketing/06_02 - Launch text search ads.mp4 48.42 MB
06. Search and Display Marketing/06_03 - Launching display search ads.mp4 23.78 MB
06. Search and Display Marketing/06_04 - Deciding to use remarketing.mp4 11.21 MB
06. Search and Display Marketing/06_05 - Succeeding at search and display marketing.mp4 7.86 MB
07. Social Media Marketing/07_01 - Building a social media marketing plan.mp4 24.94 MB
07. Social Media Marketing/07_02 - Who's using social media.mp4 28.27 MB
07. Social Media Marketing/07_03 - Marketing with Facebook.mp4 15.58 MB
07. Social Media Marketing/07_04 - Marketing with Twitter.mp4 13.33 MB
07. Social Media Marketing/07_05 - Marketing with LinkedIn.mp4 11.71 MB
07. Social Media Marketing/07_06 - Marketing with Pinterest.mp4 15.74 MB
08. Video Marketing/08_01 - The impact of video marketing.mp4 23.73 MB
08. Video Marketing/08_02 - Getting started with video marketing.mp4 18.53 MB
08. Video Marketing/08_03 - Creating compelling content.mp4 16.95 MB
08. Video Marketing/08_04 - Promoting videos on YouTube.mp4 16.89 MB
08. Video Marketing/08_05 - Meaningful video marketing metrics.mp4 10.28 MB
09. Email Marketing/09_01 - Understanding email marketing.mp4 23.61 MB
09. Email Marketing/09_02 - Creating an email marketing plan.mp4 17.53 MB
09. Email Marketing/09_03 - Tools to launch successful campaigns.mp4 8.92 MB
09. Email Marketing/09_04 - Measuring the success of email.mp4 5.2 MB
10. Content Marketing/10_01 - What is content marketing.mp4 15.32 MB
10. Content Marketing/10_02 - Creating a content planning model.mp4 18.16 MB
10. Content Marketing/10_03 - Setting up a blog.mp4 9.18 MB
11. Mobile Marketing/11_01 - The mobile marketing landscape.mp4 16.21 MB
11. Mobile Marketing/11_02 - Mobile applications.mp4 18.75 MB
12. Expanding Your Digital Marketing Skills/12_01 - Running A B marketing tests.mp4 5.03 MB
12. Expanding Your Digital Marketing Skills/12_02 - A look into affiliate marketing.mp4 4.27 MB
12. Expanding Your Digital Marketing Skills/13_01 - Next steps.mp4 7.56 MB
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