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AM.Torrents.nfo 4.81 KB
0 Introduction/437279_00_02 - What you should know before watching this course.mp4 12.14 MB
1 Understanding the Components of Digital Marketing/437279_01_01 - A brief history of digital marketing.mp4 23.18 MB
2 Reacjing Customers with the Digital Advertising Layer/437279_02_05 - Being present with content marketing.mp4 24.34 MB
2 Reacjing Customers with the Digital Advertising Layer/437279_02_01 - Marketing with search engines.mp4 24.58 MB
2 Reacjing Customers with the Digital Advertising Layer/437279_02_03 - Leveraging social media.mp4 25.43 MB
1 Understanding the Components of Digital Marketing/437279_01_04 - Understanding the marketing data being generated.mp4 26.33 MB
0 Introduction/437279_00_01 - Welcome.mp4 26.59 MB
1 Understanding the Components of Digital Marketing/437279_01_02 - An overview of digital marketing technologies.mp4 28.67 MB
7 Conclusion/437279_07_01 - Tying it all together and taking the next steps.mp4 28.89 MB
1 Understanding the Components of Digital Marketing/437279_01_03 - Putting the stack into action with governance.mp4 33.87 MB
2 Reacjing Customers with the Digital Advertising Layer/437279_02_02 - Using display advertising.mp4 35.29 MB
2 Reacjing Customers with the Digital Advertising Layer/437279_02_04 - Reaching consumers with email & marketing automation.mp4 37.93 MB
5 Leveraging the Back-Office Layer/437279_05_02 - Running and operating the business with technology.mp4 50.98 MB
6 Communicating & Optimizing in the Analysis Layer/437279_06_01 - The importance of communicating and activating marketing data.mp4 51.86 MB
6 Communicating & Optimizing in the Analysis Layer/437279_06_02 - Communicating data through dashboarding and data visualization.mp4 69.19 MB
4 Measuring the Digital Landscape in the Clickstream Layer/437279_04_03 - Targeting and personalizing the digital experience.mp4 71.97 MB
3 Providing the Digital Experience/437279_03_02 - Building on a content management system (CMS).mp4 75.99 MB
4 Measuring the Digital Landscape in the Clickstream Layer/437279_04_04 - Leveraging user experience and voice of the customer tools.mp4 78.72 MB
4 Measuring the Digital Landscape in the Clickstream Layer/437279_04_02 - Testing for conversion rate optimization.mp4 87.66 MB
4 Measuring the Digital Landscape in the Clickstream Layer/437279_04_05 - Organizing it all with tag management.mp4 96.34 MB
3 Providing the Digital Experience/437279_03_03 - Selling online with ecommerce.mp4 97.73 MB
3 Providing the Digital Experience/437279_03_04 - Going mobile.mp4 98.58 MB
6 Communicating & Optimizing in the Analysis Layer/437279_06_04 - Learning and predicting with data exploration and modeling.mp4 99.09 MB
6 Communicating & Optimizing in the Analysis Layer/437279_06_03 - Attributing value to marketing channels and campaigns.mp4 100.15 MB
5 Leveraging the Back-Office Layer/437279_05_04 - Preparing and storing all this data.mp4 109.82 MB
4 Measuring the Digital Landscape in the Clickstream Layer/437279_04_01 - Tracking it all with web analytics.mp4 110.52 MB
3 Providing the Digital Experience/437279_03_01 - Creating your digital presence.mp4 111.1 MB
5 Leveraging the Back-Office Layer/437279_05_03 - Leveraging a data management platform (DMP).mp4 114.88 MB
5 Leveraging the Back-Office Layer/437279_05_01 - Keeping on top of customer relationship management (CRM).mp4 116.98 MB
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