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01-[Module 1] Welcome/00-Introduction.mp4 73.73 MB
01-[Module 1] Welcome/00-Introduction.png 314.02 KB
01-[Module 1] Welcome/00-Introduction.rtf 49.43 KB
01-[Module 1] Welcome/01-[A1] Expect clear, concise lessons.mp4 34.54 MB
01-[Module 1] Welcome/01-[A1] Expect clear, concise lessons.png 223.44 KB
01-[Module 1] Welcome/01-[A1] Expect clear, concise lessons.rtf 45.43 KB
01-[Module 1] Welcome/02-[A2] Expect to learn by example.mp4 34.47 MB
01-[Module 1] Welcome/02-[A2] Expect to learn by example.png 215.62 KB
01-[Module 1] Welcome/02-[A2] Expect to learn by example.rtf 44.97 KB
01-[Module 1] Welcome/03-[A3] Expect -Scientific Advertising- by Claude Hopkins.mp4 44.07 MB
01-[Module 1] Welcome/03-[A3] Expect -Scientific Advertising- by Claude Hopkins.png 246.4 KB
01-[Module 1] Welcome/03-[A3] Expect -Scientific Advertising- by Claude Hopkins.rtf 45.8 KB
01-[Module 1] Welcome/04-[A4] Expect to have a new landing page when you finish.mp4 46.97 MB
01-[Module 1] Welcome/04-[A4] Expect to have a new landing page when you finish.png 272.83 KB
01-[Module 1] Welcome/04-[A4] Expect to have a new landing page when you finish.rtf 7 B
02-[Module 2] Landing Pages/00-Introduction.mp4 24.03 MB
02-[Module 2] Landing Pages/01-[B1] Copywriting great, Eugene Schwartz.mp4 37.04 MB
02-[Module 2] Landing Pages/02-[B2] Testing big differences.mp4 31.71 MB
02-[Module 2] Landing Pages/03-[B3] Clarity, desire, credibility, and action.mp4 29.24 MB
02-[Module 2] Landing Pages/04-[C1] The original landing page.mp4 29.76 MB
02-[Module 2] Landing Pages/05-[C2] The transformed landing page.mp4 50.73 MB
02-[Module 2] Landing Pages/06-[C3] The template.mp4 23.25 MB
02-[Module 2] Landing Pages/Resources/00-Introduction.png 196.96 KB
02-[Module 2] Landing Pages/Resources/00-Introduction.rtf 47.96 KB
02-[Module 2] Landing Pages/Resources/01-[B1] Copywriting great, Eugene Schwartz.png 195.4 KB
02-[Module 2] Landing Pages/Resources/01-[B1] Copywriting great, Eugene Schwartz.rtf 46.52 KB
02-[Module 2] Landing Pages/Resources/02-[B2] Testing big differences.png 212.79 KB
02-[Module 2] Landing Pages/Resources/02-[B2] Testing big differences.rtf 49.76 KB
02-[Module 2] Landing Pages/Resources/03-[B3] Clarity, desire, credibility, and action.png 219.26 KB
02-[Module 2] Landing Pages/Resources/03-[B3] Clarity, desire, credibility, and action.rtf 50.11 KB
02-[Module 2] Landing Pages/Resources/04-Divider_1_-_4_-_Original_LP.pdf 1.48 MB
02-[Module 2] Landing Pages/Resources/04-[C1] The original landing page.png 942.93 KB
02-[Module 2] Landing Pages/Resources/04-[C1] The original landing page.rtf 44.92 MB
02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_1.png 648.65 KB
02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_2.png 412.69 KB
02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_3.png 1.22 MB
02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_4.png 1.36 MB
02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_5.png 967.62 KB
02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_6.png 1.15 MB
02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_7.png 811.36 KB
02-[Module 2] Landing Pages/Resources/05-TLP_Transformed_Full_.pdf 3.8 MB
02-[Module 2] Landing Pages/Resources/05-[C2] The transformed landing page.png 554.79 KB
02-[Module 2] Landing Pages/Resources/05-[C2] The transformed landing page.rtf 18.4 MB
02-[Module 2] Landing Pages/Resources/06-Side-by-Side_Transformed_Template.pdf 4.57 MB
02-[Module 2] Landing Pages/Resources/06-TLP_Template.pdf 860.21 KB
02-[Module 2] Landing Pages/Resources/06-[C3] The template.png 2.41 MB
03-[Module 3] Achieving Clarity/00-Introduction.mp4 37.47 MB
03-[Module 3] Achieving Clarity/01-[D1] A better way.mp4 30.32 MB
03-[Module 3] Achieving Clarity/02-[D2] Persona (with an a).mp4 31.11 MB
03-[Module 3] Achieving Clarity/03-[D3] Person (sans a).mp4 69.28 MB
03-[Module 3] Achieving Clarity/04-[D4] Persona (an example).mp4 54.21 MB
03-[Module 3] Achieving Clarity/05-[D5] Person (an example).mp4 70.86 MB
03-[Module 3] Achieving Clarity/06-[D6] Conducting a personal interview.mp4 43.74 MB
03-[Module 3] Achieving Clarity/07-[E1] The most important divider.mp4 59.03 MB
03-[Module 3] Achieving Clarity/08-[E2] Primers.mp4 38.91 MB
03-[Module 3] Achieving Clarity/09-[E3] Headlines.mp4 56.9 MB
03-[Module 3] Achieving Clarity/10-[E4] Subheadlines.mp4 23.08 MB
03-[Module 3] Achieving Clarity/11-[E5] Body copy.mp4 70.49 MB
03-[Module 3] Achieving Clarity/12-[E6] Calls to action.mp4 104.61 MB
03-[Module 3] Achieving Clarity/13-[E7] Art.mp4 32.78 MB
03-[Module 3] Achieving Clarity/14-[F1] The forgotten conversion principle.mp4 62.77 MB
03-[Module 3] Achieving Clarity/15-[F2] Order of operations.mp4 35.85 MB
03-[Module 3] Achieving Clarity/Resources/00-Introduction.png 243.45 KB
03-[Module 3] Achieving Clarity/Resources/00-Introduction.rtf 50.5 KB
03-[Module 3] Achieving Clarity/Resources/01-[D1] A better way.png 189.28 KB
03-[Module 3] Achieving Clarity/Resources/01-[D1] A better way.rtf 47.49 KB
03-[Module 3] Achieving Clarity/Resources/02-[D2] Persona (with an a).png 202.91 KB
03-[Module 3] Achieving Clarity/Resources/02-[D2] Persona (with an a).rtf 48.18 KB
03-[Module 3] Achieving Clarity/Resources/03-[D3] Person (sans a).png 248.92 KB
03-[Module 3] Achieving Clarity/Resources/03-[D3] Person (sans a).rtf 54.2 KB
03-[Module 3] Achieving Clarity/Resources/04-[D4] Persona (an example).png 221.63 KB
03-[Module 3] Achieving Clarity/Resources/04-[D4] Persona (an example).rtf 49.45 KB
03-[Module 3] Achieving Clarity/Resources/05-[D5] Person (an example).png 265.87 KB
03-[Module 3] Achieving Clarity/Resources/05-[D5] Person (an example).rtf 53.7 KB
03-[Module 3] Achieving Clarity/Resources/06-[D6] Conducting a personal interview.png 260.51 KB
03-[Module 3] Achieving Clarity/Resources/06-[D6] Conducting a personal interview.rtf 52.02 KB
03-[Module 3] Achieving Clarity/Resources/07-[E1] The most important divider.png 224.02 KB
03-[Module 3] Achieving Clarity/Resources/07-[E1] The most important divider.rtf 48.82 KB
03-[Module 3] Achieving Clarity/Resources/08-[E2] Primers.png 187.54 KB
03-[Module 3] Achieving Clarity/Resources/08-[E2] Primers.rtf 48.02 KB
03-[Module 3] Achieving Clarity/Resources/09-[E3] Headlines.png 778.1 KB
03-[Module 3] Achieving Clarity/Resources/09-[E3] Headlines.rtf 4.47 MB
03-[Module 3] Achieving Clarity/Resources/10-[E4] Subheadlines.png 786.35 KB
03-[Module 3] Achieving Clarity/Resources/10-[E4] Subheadlines.rtf 4.44 MB
03-[Module 3] Achieving Clarity/Resources/11-[E5] Body copy.png 853.85 KB
03-[Module 3] Achieving Clarity/Resources/11-[E5] Body copy.rtf 4.47 MB
03-[Module 3] Achieving Clarity/Resources/12-[E6] Calls to action.png 1.38 MB
03-[Module 3] Achieving Clarity/Resources/12-[E6] Calls to action.rtf 8.83 MB
03-[Module 3] Achieving Clarity/Resources/13-[E7] Art.png 717.79 KB
03-[Module 3] Achieving Clarity/Resources/13-[E7] Art.rtf 4.49 MB
03-[Module 3] Achieving Clarity/Resources/14-[F1] The forgotten conversion principle.png 236.61 KB
03-[Module 3] Achieving Clarity/Resources/14-[F1] The forgotten conversion principle.rtf 50.25 KB
03-[Module 3] Achieving Clarity/Resources/15-[F2] Order of operations.png 183.73 KB
03-[Module 3] Achieving Clarity/Resources/15-[F2] Order of operations.rtf 48.34 KB
04-[Module 4] Intermission #1/Congrats! You've completed 34% of the course.png 123.96 KB
04-[Module 4] Intermission #1/Congrats- You-ve completed 34% of the course.mp4 43.37 MB
04-[Module 4] Intermission #1/[Module 4] Intermission #1.png 105.58 KB
05-[Module 5] Intensifying Desire/00-Introduction.mp4 18.33 MB
05-[Module 5] Intensifying Desire/01-[G1] What-s a fascination.mp4 32.27 MB
05-[Module 5] Intensifying Desire/02-[G2] Where fascinations came from.mp4 57.62 MB
05-[Module 5] Intensifying Desire/03-[G3] Why fascinations work.mp4 21.64 MB
05-[Module 5] Intensifying Desire/04-[G4] When fascinations work.mp4 27.91 MB
05-[Module 5] Intensifying Desire/05-[G5] The clickbait debate.mp4 46.3 MB
05-[Module 5] Intensifying Desire/06-[H1] Guardrails.mp4 26.81 MB
05-[Module 5] Intensifying Desire/07-[H2] Rule #1 â Write more than you need.mp4 27.76 MB
05-[Module 5] Intensifying Desire/08-[H3] Rule #2 â The more specific the benefit, the better.mp4 27.96 MB
05-[Module 5] Intensifying Desire/09-[H4] Rule #3 â Prove it.mp4 20.32 MB
05-[Module 5] Intensifying Desire/10-[H5] Rule #4 â Clarity beats concision.mp4 39.81 MB
05-[Module 5] Intensifying Desire/11-[H6] Rule #5 â Use simple words.mp4 23.56 MB
05-[Module 5] Intensifying Desire/12-[H7] Rule #6 â Use the prospect-s vocabulary.mp4 28.98 MB
05-[Module 5] Intensifying Desire/13-[H8] Rule #7 â Avoid -transactional- words.mp4 19.02 MB
05-[Module 5] Intensifying Desire/14-[H9] Rule #8 â Avoid -work- words.mp4 13.73 MB
05-[Module 5] Intensifying Desire/15-[H10] Rule #9 â Create variance.mp4 65.71 MB
05-[Module 5] Intensifying Desire/16-[I1] One, two, three.mp4 48.37 MB
05-[Module 5] Intensifying Desire/17-[I2] Step 1- Find the nugget.mp4 39.17 MB
05-[Module 5] Intensifying Desire/18-[I3] Step 2- Tease the value and state the benefit.mp4 55.24 MB
05-[Module 5] Intensifying Desire/19-[I4] Step 3- Apply a filter.mp4 91.27 MB
05-[Module 5] Intensifying Desire/20-[J1] Filter #1- Mechanisms.mp4 23.44 MB
05-[Module 5] Intensifying Desire/21-[J2] Filter #2- Statement + Interest + Benefit.mp4 12.37 MB
05-[Module 5] Intensifying Desire/22-[J3] Filter #3- -What-.mp4 17.89 MB
05-[Module 5] Intensifying Desire/23-[J4] Filter #4- -What never-.mp4 10.38 MB
05-[Module 5] Intensifying Desire/24-[J5] Filter #5- -Right- Wrong-.mp4 14.66 MB
05-[Module 5] Intensifying Desire/25-[J6] Filter #6- -Why-.mp4 13.58 MB
05-[Module 5] Intensifying Desire/26-[J7] Filter #7- -When-.mp4 10.14 MB
05-[Module 5] Intensifying Desire/27-[J8] Filter #8- Specific question.mp4 10.25 MB
05-[Module 5] Intensifying Desire/28-[J9] Filter #9- -If, then-.mp4 13.35 MB
05-[Module 5] Intensifying Desire/29-[J10] Filter #10- -Quickest, easiest-.mp4 12.27 MB
05-[Module 5] Intensifying Desire/30-[J11] Filter #11- Number.mp4 12.07 MB
05-[Module 5] Intensifying Desire/31-[J12] Filter #12- Big promise.mp4 11.16 MB
05-[Module 5] Intensifying Desire/32-[J13] Filter #13- -How-.mp4 20.12 MB
05-[Module 5] Intensifying Desire/33-[J14] Filter #14- -Caution-.mp4 13.54 MB
05-[Module 5] Intensifying Desire/34-[J15] Filter #15- -Truth-.mp4 11.65 MB
05-[Module 5] Intensifying Desire/35-[J16] Filter #16- -Best-.mp4 7.62 MB
05-[Module 5] Intensifying Desire/36-[J17] Filter #17- -Surprising-.mp4 12.8 MB
05-[Module 5] Intensifying Desire/37-[J18] Filter #18- -Are you-.mp4 31.34 MB
05-[Module 5] Intensifying Desire/Resources/00-Introduction.png 177.83 KB
05-[Module 5] Intensifying Desire/Resources/00-Introduction.rtf 46.18 KB
05-[Module 5] Intensifying Desire/Resources/01-[G1] What's a fascination.png 195.77 KB
05-[Module 5] Intensifying Desire/Resources/01-[G1] What's a fascination.rtf 47.41 KB
05-[Module 5] Intensifying Desire/Resources/02-[G2] Where fascinations came from.png 243.03 KB
05-[Module 5] Intensifying Desire/Resources/02-[G2] Where fascinations came from.rtf 49.11 KB
05-[Module 5] Intensifying Desire/Resources/03-[G3] Why fascinations work.png 172.64 KB
05-[Module 5] Intensifying Desire/Resources/03-[G3] Why fascinations work.rtf 45.9 KB
05-[Module 5] Intensifying Desire/Resources/04-[G4] When fascinations work.png 192.39 KB
05-[Module 5] Intensifying Desire/Resources/04-[G4] When fascinations work.rtf 47.03 KB
05-[Module 5] Intensifying Desire/Resources/05-[G5] The clickbait debate.png 215.26 KB
05-[Module 5] Intensifying Desire/Resources/05-[G5] The clickbait debate.rtf 49.39 KB
05-[Module 5] Intensifying Desire/Resources/06-[H1] Guardrails.png 179.07 KB
05-[Module 5] Intensifying Desire/Resources/06-[H1] Guardrails.rtf 47.83 KB
05-[Module 5] Intensifying Desire/Resources/07-[H2] Rule #1 â Write more than you need.png 193.23 KB
05-[Module 5] Intensifying Desire/Resources/07-[H2] Rule #1 â Write more than you need.rtf 46.99 KB
05-[Module 5] Intensifying Desire/Resources/08-[H3] Rule #2 â The more specific the benefit, the better.png 209.23 KB
05-[Module 5] Intensifying Desire/Resources/08-[H3] Rule #2 â The more specific the benefit, the better.rtf 46.61 KB
05-[Module 5] Intensifying Desire/Resources/09-[H4] Rule #3 â Prove it.png 174.24 KB
05-[Module 5] Intensifying Desire/Resources/09-[H4] Rule #3 â Prove it.rtf 47.3 KB
05-[Module 5] Intensifying Desire/Resources/10-[H5] Rule #4 â Clarity beats concision.png 218.71 KB
05-[Module 5] Intensifying Desire/Resources/10-[H5] Rule #4 â Clarity beats concision.rtf 48.36 KB
05-[Module 5] Intensifying Desire/Resources/11-[H6] Rule #5 â Use simple words.png 192.96 KB
05-[Module 5] Intensifying Desire/Resources/11-[H6] Rule #5 â Use simple words.rtf 47.21 KB
05-[Module 5] Intensifying Desire/Resources/12-[H7] Rule #6 â Use the prospectâs vocabulary.png 207.6 KB
05-[Module 5] Intensifying Desire/Resources/12-[H7] Rule #6 â Use the prospectâs vocabulary.rtf 47.35 KB
05-[Module 5] Intensifying Desire/Resources/13-[H8] Rule #7 â Avoid âtransactionalâ words.png 188.76 KB
05-[Module 5] Intensifying Desire/Resources/13-[H8] Rule #7 â Avoid âtransactionalâ words.rtf 46.46 KB
05-[Module 5] Intensifying Desire/Resources/14-[H9] Rule #8 â Avoid âworkâ words.png 180.35 KB
05-[Module 5] Intensifying Desire/Resources/14-[H9] Rule #8 â Avoid âworkâ words.rtf 45.91 KB
05-[Module 5] Intensifying Desire/Resources/15-[H10] Rule #9 â Create variance.png 241.19 KB
05-[Module 5] Intensifying Desire/Resources/15-[H10] Rule #9 â Create variance.rtf 50.5 KB
05-[Module 5] Intensifying Desire/Resources/16-[I1] One, two, three.png 318.4 KB
05-[Module 5] Intensifying Desire/Resources/16-[I1] One, two, three.rtf 4.9 MB
05-[Module 5] Intensifying Desire/Resources/17-Scientific_Advertising_Annotated_Transcript_.pdf 353.47 KB
05-[Module 5] Intensifying Desire/Resources/17-[I2] Step 1 Find the nugget.png 492.47 KB
05-[Module 5] Intensifying Desire/Resources/17-[I2] Step 1 Find the nugget.rtf 10.83 MB
05-[Module 5] Intensifying Desire/Resources/18-[I3] Step 2 Tease the value & state the benefit.png 584.95 KB
05-[Module 5] Intensifying Desire/Resources/18-[I3] Step 2 Tease the value & state the benefit.rtf 11.18 MB
05-[Module 5] Intensifying Desire/Resources/19-TLP_Copyworking_Fascinations_.pdf 259.56 KB
05-[Module 5] Intensifying Desire/Resources/19-[I4] Step 3 Apply a filter.png 679.06 KB
05-[Module 5] Intensifying Desire/Resources/19-[I4] Step 3 Apply a filter.rtf 11.42 MB
05-[Module 5] Intensifying Desire/Resources/20-[J1] Filter #1 Mechanisms.png 415.84 KB
05-[Module 5] Intensifying Desire/Resources/20-[J1] Filter #1 Mechanisms.rtf 12.42 MB
05-[Module 5] Intensifying Desire/Resources/21-[J2] Filter #2 Statement + Interest + Benefit.png 329.77 KB
05-[Module 5] Intensifying Desire/Resources/21-[J2] Filter #2 Statement + Interest + Benefit.rtf 8.85 MB
05-[Module 5] Intensifying Desire/Resources/22-[J3] Filter #3 âWhatâ¦â.png 319.5 KB
05-[Module 5] Intensifying Desire/Resources/22-[J3] Filter #3 âWhatâ¦â.rtf 8.88 MB
05-[Module 5] Intensifying Desire/Resources/23-[J4] Filter #4 âWhat neverâ¦â.png 318.84 KB
05-[Module 5] Intensifying Desire/Resources/23-[J4] Filter #4 âWhat neverâ¦â.rtf 8.9 MB
05-[Module 5] Intensifying Desire/Resources/24-[J5] Filter #5 âRight Wrongâ¦â.png 368.8 KB
05-[Module 5] Intensifying Desire/Resources/24-[J5] Filter #5 âRight Wrongâ¦â.rtf 10.95 MB
05-[Module 5] Intensifying Desire/Resources/25-[J6] Filter #6 âWhyâ¦â.png 438.41 KB
05-[Module 5] Intensifying Desire/Resources/25-[J6] Filter #6 âWhyâ¦â.rtf 10.27 MB
05-[Module 5] Intensifying Desire/Resources/26-[J7] Filter #7 âWhenâ¦â.png 425.05 KB
05-[Module 5] Intensifying Desire/Resources/26-[J7] Filter #7 âWhenâ¦â.rtf 11.23 MB
05-[Module 5] Intensifying Desire/Resources/27-[J8] Filter #8 Specific question.png 380.32 KB
05-[Module 5] Intensifying Desire/Resources/27-[J8] Filter #8 Specific question.rtf 10.63 MB
05-[Module 5] Intensifying Desire/Resources/28-[J9] Filter #9 âIf, thenâ¦â.png 373.23 KB
05-[Module 5] Intensifying Desire/Resources/28-[J9] Filter #9 âIf, thenâ¦â.rtf 10.84 MB
05-[Module 5] Intensifying Desire/Resources/29-[J10] Filter #10 âQuickest, easiestâ¦â.png 491.87 KB
05-[Module 5] Intensifying Desire/Resources/29-[J10] Filter #10 âQuickest, easiestâ¦â.rtf 11.99 MB
05-[Module 5] Intensifying Desire/Resources/30-[J11] Filter #11 Number.png 381.58 KB
05-[Module 5] Intensifying Desire/Resources/30-[J11] Filter #11 Number.rtf 12.52 MB
05-[Module 5] Intensifying Desire/Resources/31-[J12] Filter #12 Big promise.png 333.77 KB
05-[Module 5] Intensifying Desire/Resources/31-[J12] Filter #12 Big promise.rtf 9.41 MB
05-[Module 5] Intensifying Desire/Resources/32-[J13] Filter #13 âHowâ¦â.png 671.6 KB
05-[Module 5] Intensifying Desire/Resources/32-[J13] Filter #13 âHowâ¦â.rtf 21.89 MB
05-[Module 5] Intensifying Desire/Resources/33-[J14] Filter #14 âCautionâ¦â.png 367.31 KB
05-[Module 5] Intensifying Desire/Resources/33-[J14] Filter #14 âCautionâ¦â.rtf 10.26 MB
05-[Module 5] Intensifying Desire/Resources/34-[J15] Filter #15 âTruthâ¦â.png 339.21 KB
05-[Module 5] Intensifying Desire/Resources/34-[J15] Filter #15 âTruthâ¦â.rtf 10.89 MB
05-[Module 5] Intensifying Desire/Resources/35-[J16] Filter #16 âBestâ¦â.png 451.51 KB
05-[Module 5] Intensifying Desire/Resources/35-[J16] Filter #16 âBestâ¦â.rtf 11.15 MB
05-[Module 5] Intensifying Desire/Resources/36-[J17] Filter #17 âSurprisingâ¦â.png 325.23 KB
05-[Module 5] Intensifying Desire/Resources/36-[J17] Filter #17 âSurprisingâ¦â.rtf 9.31 MB
05-[Module 5] Intensifying Desire/Resources/37-[J18] Filter #18 âAre youâ¦â.png 495.73 KB
05-[Module 5] Intensifying Desire/Resources/37-[J18] Filter #18 âAre youâ¦â.rtf 11.93 MB
06-[Module 6] Intermission #2/Congrats! Youâve completed 80% of the course.mp4 26.74 MB
06-[Module 6] Intermission #2/Congrats! Youâve completed 80% of the course.png 124.11 KB
06-[Module 6] Intermission #2/[Module 6] Intermission #2.png 105.75 KB
07-[Module 7] Earning Credibility/00-Introduction.mp4 12.63 MB
07-[Module 7] Earning Credibility/01-[K1] What-s beneath all of this.mp4 27.89 MB
07-[Module 7] Earning Credibility/02-[K2] Logos.mp4 24.9 MB
07-[Module 7] Earning Credibility/03-[K3] Guarantees.mp4 34.17 MB
07-[Module 7] Earning Credibility/04-[K4] Statistics.mp4 18.1 MB
07-[Module 7] Earning Credibility/05-[L1] Two types of testimonials.mp4 10.06 MB
07-[Module 7] Earning Credibility/06-[L2] -Whale- testimonials.mp4 33.6 MB
07-[Module 7] Earning Credibility/07-[L3] -School- testimonials.mp4 46.93 MB
07-[Module 7] Earning Credibility/08-[L4] Creating a testimonial campaign.mp4 67.55 MB
07-[Module 7] Earning Credibility/Resources/00-Introduction.png 186.69 KB
07-[Module 7] Earning Credibility/Resources/00-Introduction.rtf 47.47 KB
07-[Module 7] Earning Credibility/Resources/01-[K1] What-s beneath all of this.png 205.81 KB
07-[Module 7] Earning Credibility/Resources/01-[K1] What-s beneath all of this.rtf 49.16 KB
07-[Module 7] Earning Credibility/Resources/02-[K2] Logos.png 175.97 KB
07-[Module 7] Earning Credibility/Resources/02-[K2] Logos.rtf 47.48 KB
07-[Module 7] Earning Credibility/Resources/03-[K3] Guarantees.png 663.01 KB
07-[Module 7] Earning Credibility/Resources/03-[K3] Guarantees.rtf 3.79 MB
07-[Module 7] Earning Credibility/Resources/04-[K4] Statistics.png 646.02 KB
07-[Module 7] Earning Credibility/Resources/04-[K4] Statistics.rtf 3.79 MB
07-[Module 7] Earning Credibility/Resources/05-[L1] Two types of testimonials.png 162.17 KB
07-[Module 7] Earning Credibility/Resources/05-[L1] Two types of testimonials.rtf 46.16 KB
07-[Module 7] Earning Credibility/Resources/06-[L2] -Whale- testimonials.png 199.66 KB
07-[Module 7] Earning Credibility/Resources/06-[L2] -Whale- testimonials.rtf 47.89 KB
07-[Module 7] Earning Credibility/Resources/07-[L3] -School- testimonials.png 216.39 KB
07-[Module 7] Earning Credibility/Resources/07-[L3] -School- testimonials.rtf 49.74 KB
07-[Module 7] Earning Credibility/Resources/08-[L4] Creating a testimonial campaign.png 278.87 KB
07-[Module 7] Earning Credibility/Resources/08-[L4] Creating a testimonial campaign.rtf 55.1 KB
08-[Module 8] Compelling Action/00-Introduction.mp4 14.36 MB
08-[Module 8] Compelling Action/00-Introduction.png 186.8 KB
08-[Module 8] Compelling Action/00-Introduction.rtf 46.9 KB
08-[Module 8] Compelling Action/01-[M1] Reason #1 â -Because of FOMO-.png 822.79 KB
08-[Module 8] Compelling Action/01-[M1] Reason #1 â -Because of FOMO-.rtf 4.17 MB
08-[Module 8] Compelling Action/01-[M1] Reason #1 â -Because of FOMO.mp4 20.57 MB
08-[Module 8] Compelling Action/02-[M2] Reason #2 â -Because it-s easy!-.png 790.8 KB
08-[Module 8] Compelling Action/02-[M2] Reason #2 â -Because it-s easy!-.rtf 4.14 MB
08-[Module 8] Compelling Action/02-[M2] Reason #2 â -Because it-s easy!.mp4 21.54 MB
08-[Module 8] Compelling Action/03-[M3] Reason #3 â -Because I-ve nothing to lose!-.png 877.92 KB
08-[Module 8] Compelling Action/03-[M3] Reason #3 â -Because I-ve nothing to lose!-.rtf 4.17 MB
08-[Module 8] Compelling Action/03-[M3] Reason #3 â -Because I-ve nothing to lose!.mp4 32.34 MB
08-[Module 8] Compelling Action/04-[M4] Reason #4 â -Because you-re asking-.png 188.08 KB
08-[Module 8] Compelling Action/04-[M4] Reason #4 â -Because you-re asking-.rtf 46.82 KB
08-[Module 8] Compelling Action/04-[M4] Reason #4 â -Because you-re asking.mp4 24.19 MB
09-[Module 9] Testing/00-Introduction.mp4 11.62 MB
09-[Module 9] Testing/00-Introduction.png 177.71 KB
09-[Module 9] Testing/00-Introduction.rtf 46.42 KB
09-[Module 9] Testing/01-[N1] Big tests.mp4 46.18 MB
09-[Module 9] Testing/01-[N1] Big tests.png 225.07 KB
09-[Module 9] Testing/01-[N1] Big tests.rtf 50.62 KB
09-[Module 9] Testing/02-[N2] Small tests.mp4 23 MB
09-[Module 9] Testing/02-[N2] Small tests.png 165.03 KB
09-[Module 9] Testing/02-[N2] Small tests.rtf 47.17 KB
09-[Module 9] Testing/03-[N3] Last thing.mp4 17.16 MB
09-[Module 9] Testing/03-[N3] Last thing.png 152.73 KB
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